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Author Archives: ratpie
Change How We Think First, Technology Second
Many years ago I was asked to discuss with the board of a trade association how the music industry was changing. One prominent executive summed up by saying “complexity has served us well”. A few days ago Spotify’s James Duffett-Smith … Continue reading
Posted in regulation, strategy, technology
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The World Is Singing A New Song
We live in an age of everyday activism, with every purchase an expression of values as well as needs. Ideas about fairness go far beyond the impact of certified fair trading schemes; they permeate consumer marketing. Social media drives a radical transparency in … Continue reading
Posted in markets, regulation, technology
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Dear Music Industry, There is No Saviour Machine!
My beloved music industry is winding itself up again in one of its periodic pursuits of a saviour, and this time the lucky victim is the blockchain. It will go through much the same process as any of the other … Continue reading
Posted in strategy
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Two Ideas for a Bigger, Better Music Industry
We have come a long way in the music industry since the first faltering attempts to sell music online in the mid 1990s. A couple of personal anecdotes (names withheld to protect the guilty) from those years illustrate just how much music … Continue reading
Posted in markets, strategy
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It’s a Playlist World. Time to Break the Lock-in!
Playlists are moving to the front and centre of music discovery and consumption. They alter the balance of power in the industry in some obvious, and some less obvious ways. So who is winning in a playlist world, and how … Continue reading
Posted in markets, strategy
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Equal Pay for Equal Play is Only Fair for Streaming
Popular music is popular because it is listened to by more people, and that includes more people who are not such great music fans. The music industry needs to take this kind of information on board as we plan for … Continue reading
Posted in strategy
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Fairness and Advantage in Future Music Markets
A debate is being conducted by the stakeholders in the future of the music industry, about who should get paid, how much, and by whom. So much devilish detail is being left out that an intelligent observer would get a … Continue reading
Posted in markets
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#IRespectMusicFans
Musicians seem to be on a permanent campaign for more money, and a larger share of whatever’s going. There’s no doubt it’s tough to make a living in music. There are more musicians than there are living wages, and as an … Continue reading
Europe’s Digital Single Market is Good for Music
Accustomed as music companies are to territorial licensing, pricing, windowing, and marketing it is understandable that there should be at least scepticism if not outright hostility to the European Union’s Digital Single Market strategy. Swedes with an average GDP (PPP) … Continue reading
Posted in markets, regulation
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Three Reasons Why Indie Music Will Thrive
There’s a professional and independent music industry, sandwiched in between the largest corporate and VC funded businesses, and the hobbyist and part time music makers. It is vitally important as a repository of skills and cultural memory, as the guardian of … Continue reading